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Linda Applegate : Corporate Information Strategy

£160.00

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Author : Lynda Applegate,  Robert Austin and Warren McFarlan

Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. It takes a traditional approach to strategy and technology management and includes a number of well written case studies that are detailed and comprehensive. This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways.
This book is comprised of an extensive collection of Harvard Business School cases devoted to Information Technology.

More information about the author : Lynda Applegate

Lynda M. Applegate is a Professor of Business Administration at Harvard Business School. In addition to her academic positions, Lynda also launched a series of entrepreneurial ventures and held a variety of leadership positions in the health care industry. Prof. Applegate is among that small group of scholars whose research on the impact of information technologies on markets, industries and organizations

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