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Kenneth Laudon : Managing the Digital Firm

£140.00

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Product Description

Author :  Ken Laudon & Jane P. Laudon

Management Information Systems: Managing the Digital Firm is a book designed for business school students who want an in-depth look at how today’s business firms use information technologies and systems to achieve corporate objectives.

Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage.

Examples of transforming technologies include the emergence of cloud computing, the growth of mobile digital business platforms based on smatphones, netbook computers, and not least, the use of social networks by managers to achieve business objectives

More information about the author : Kenneth Laudon

Kenneth Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a BA in Economics from Stanford and a PhD from Columbia University. Mr. Laudon teaches courses on :

  • Managing the Digital Firm
  • Professional Responsibility
  • Electronic Commerce and Digital Markets
  • Information Technology and Corporate Strategy

Kenneth Laudon’s work has recently been cited as a source for a proposal that Facebook create an information market and pay its users in exchange for their information or attitudes. Laudon is also the author a number of academic articles with respect to the impacts of information systems.

Professor Laudon is also well known as the co-author of a number of textbooks, including Management Information Systems: Managing the Digital Firm and E-commerce. Business. Technology. Society.

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